Sure, your car goes where your eyes go in the literal sense, but it is also a metaphor for life. If you are constantly looking down at your feet in search for some sort of direction, you can only see the next few inches in front of you. How can you possibly make a decision of where to go or which turn to make if you cannot see what lies ahead? In the same sense, if you only look left or only look right, you close off an entire realm of possibilities. Look up, look around, take in every option, and make a decision. Your life goes where your eyes go.
A New Brand World
" A great creative brief has three attributes. It is...
1. Concise - No more than two pages, one if you're really good. 2. Tight - Containing two separate focused statements, of where the business (or category) and the brand are today and where they must be tomorrow in order to achieve success. 3. Loose - Let them figure out how to get there."
"I married an asshole, she thought, knifing into the waves."
Don't marry an asshole.
Don't Sweat the Small Stuff... and it's all small stuff
"Many people live as if life were a dress rehearsal for some later date."
While it's okay to fail (I encourage you to, because it means you are trying), give each attempt everything you have. Try as if failing isn't an option. Even if you do go down, you went down fighting, and you never know when you will get a chance to fail again.
"The whole idea is to get an edge. Sometimes it takes just a little extra something to get that edge, but you have to have it." - Don Shula
My edge: I grew up riding horses. I'm as tough as nails and nothing can stop me when I get my mind set on a goal. There isn't a big difference between metaphorically getting back on the horse and literally getting back on. Staying on the ground simply isn't an option.
“Living a life fully engaged and full of whimsy and the kind of things that love does is something most people plan to do, but along the way they just kind of forget. Their dreams become one of those "we'll go there next time" deferrals. The sad thing is, for many there is no "next time" because passing on the chance to cross over is an overall attitude toward life rather than a single decision."
Don't forget to bring a sense of whimsy to your work. We often become much too serious as we get older and become more jaded by our environment. Life isn't about surviving the storm, it's about learning how to dance in the rain.
The Champion's Mind
"Performance choking is caused by an ego that is afraid of looking bad. You must learn to leave your ego outside of your event."
Whether in a sporting event, in a meeting, or kicking it with friends, it's important to check your ego at the door. "Know-it-alls" don't really know it all. They are simply too self conscious about their lack of knowledge to learn something from anyone else. Bringing an ego to the table limits you in countless ways.
The Little Engine that Could
"I think I can, I think I can, I think I can."
That hill was a monster. It loomed in front of me, and I could hardly see the top. At six years old, I didn't know the luxury of bicycle gears. It was just me and my blue bike with a white basket and pink streamers coming out of the handle bars. My eyes narrowed, and I started to ascend. I think I can, I think I can, I think I can.
My legs felt like jello. They were completely numb aside from the radiating pain coming from my inner right thigh. At twenty-one years old, I had been on the IRONMAN 70.3 course for five hours, and I had at least two more to go. Some people were already finishing the last leg of the course, a 13.1 mile run, and I was just getting started. My eyes narrowed, and I quickened my pace. I think I can, I think I can, I think I can.
A Technique for Producing Ideas
"So when you reach this third stage in the production of an idea, drop the problem completely, and, turn to whatever stimulates your emotions. Listen to music, go to the theatre or movies, read poetry or a detective story."
This is arguably the most important step. You need to get away in order to come back and look at your work with fresh eyes. Your ideas will come to you when you least expect it. A watched pot will never boil.
"I knew that if I allowed fear to overtake me, my journey was doomed. Fear, to a great extent, is born of a story we tell ourselves, and so I chose to tell myself a different story from the one women are told. I decided I was safe. I was strong. I was brave. Nothing could vanquish me."
I have always believed that whether you think you can or you think you can't, you're right. Your mind tends to quit before your body does, so the majority of life's challenge require a mental toughness rather than a physical one. There is food for your stomach and food for your soul, and it is important to fill your soul with positive reinforcements while refusing negative poison. What you fill your mind and soul with is what you will accomplish.
Born to Run
"You don't have to be fast. But you'd better be fearless."
I have always been extremely competitive, but it doesn't always mean the most to be the first one to the finish line. What means the most instead, is being fearless enough to start in the first place. Fear blocks us from trying something new or scary because we are essentially afraid to fail. Some people are gifted in the sense that they aren't afraid of failing; however, I will admit that it terrifies me. At least it used to. The possibility of failing still makes me nervous when it comes to certain things, like skydiving, but I have embraced it for the most part because it is through my failures that I learn the most. Some question, "What would you attempt to do if you knew you could not fail?" I question instead, "What would you attempt to do if you were not afraid to fail?"